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A good and professionally written sales letter can produce excellent response rates and have an extraordinary effect on business.
In sales and marketing procedure always remember that the brochure and cataloged tells but the letter sells.
Hitting Your Targets
To write a sales letter that sells first you need to look at your target audience carefully. Research and find out something about the individual person or the group of people you want to reach with your sales letter.
Preparing your sales letter means you need to understand the product or service being offered, the market, and the readers needs, problems that can be solved with your offer.
Think about these question before start writing your
Who is your prospective customer?
What motivates a potential customer to buy your product/service?
Why might your potential customer say "No"?
How do you plan to market the product/service?
What fears might your potential customers have?
Reading over your
sales letter and answering questions as they arise is a guaranteed method for increasing response.
Create an Interest
Give the positional customers a reason to read your
sales letter. Create an interest in the reader from the head line or very first line of sales letter. Unless you capture your reader’s interest from word go, your sales letter will join the majority of other sales letters – in the bin.
It's very important in
writing sales letter that your first line of the sales letter immediately create a desire in the reader to want to know more.
It is very important that you make the first paragraph of sales letter with as much key information as possible allowing you put the less important information towards the end of the
Be sure If you get them wanting to know more immediately, you've got a winner sales letter.